WELLA
Hair Straighteners
PRODUCTS N°: 65
LINE texturize
WELLA
WELLA PROFESSIONALS texturize represents a new generation of styling products long lasting. The innovative Flexi -Protect technology with cationic polymers repairs and protects th...
WELLA PROFESSIONALS texturize represents a new generation of styling products long lasting. The innovative Flexi -Protect technology with cationic polymers repairs and protects th...
DÉBOUCLER : SMOOTHING TREATMENT
DEMERAL
DÉBOUCLER is a smoothing treatment and high- performance cosmeticità which guarantees a perfect straightening curly hair, wavy and rebels. A modern and effective tool that allow...
DÉBOUCLER is a smoothing treatment and high- performance cosmeticità which guarantees a perfect straightening curly hair, wavy and rebels. A modern and effective tool that allow...
SMOOTH SPOT
LISCIO PUNTO
the keratin smoothing treatment A simple preparation, fast and easy in usage patterns. Safe without formaldehyde and glutaraldehyde without. Reliable, made in Italy, according to ...
the keratin smoothing treatment A simple preparation, fast and easy in usage patterns. Safe without formaldehyde and glutaraldehyde without. Reliable, made in Italy, according to ...
VERTICAL - smoothing cream
REDKEN
Minimizes frizz, controls unruly hair, smooth those curls, it reshapes the formula makes it easy to comb and even the big ones and difficult. VERTICAL is based on a patented techn...
Minimizes frizz, controls unruly hair, smooth those curls, it reshapes the formula makes it easy to comb and even the big ones and difficult. VERTICAL is based on a patented techn...
KERATIN REPAIR SYSTEM
EGOWORLD
KERATIN REPAIR SYSTEM is a unique treatment for reconstruction of the hair fiber. Thanks to the high content of natural keratin, the hair becomes more disciplined, soft and shiny,...
KERATIN REPAIR SYSTEM is a unique treatment for reconstruction of the hair fiber. Thanks to the high content of natural keratin, the hair becomes more disciplined, soft and shiny,...
KERATIN SMOOTHING TREATMENT FOR BLONDES
KERATIN COMPLEX
natural keratin treatment for hair Formulated to strengthen the hair follicle with a keratinous bond to promote healing of the hair, blocking the effects of humidity and avoiding ...
natural keratin treatment for hair Formulated to strengthen the hair follicle with a keratinous bond to promote healing of the hair, blocking the effects of humidity and avoiding ...
HEALING STRENGTH
LANZA
straightening treatment A treatment that combines the Keratin Complex Anti Aging repairing the hair from any stress caused by chemical processes such as ironing. Each product is...
straightening treatment A treatment that combines the Keratin Complex Anti Aging repairing the hair from any stress caused by chemical processes such as ironing. Each product is...
KATIVA TOTAL REPAIR
KATIVA
The TOTAL Kativa REPAIR Kit is the first smoothing treatment without plate to be made at home quickly and easily. The Kit uses the technology Nictech curing the hair making it hea...
The TOTAL Kativa REPAIR Kit is the first smoothing treatment without plate to be made at home quickly and easily. The Kit uses the technology Nictech curing the hair making it hea...
REBUILD PROTEINLISS
ENVIE
Line of products for hairdressing and home maintenance, which gives the hair a smooth and silky for over 3 months.The principles underpinning this line are 3:-protection of the hai...
Line of products for hairdressing and home maintenance, which gives the hair a smooth and silky for over 3 months.The principles underpinning this line are 3:-protection of the hai...
ALOEKERATECH
TRICOART
Tricoart enters the market with a revolutionary straightening product. The company philosophy is to create and develop innovative products while respecting the production decision ...
Tricoart enters the market with a revolutionary straightening product. The company philosophy is to create and develop innovative products while respecting the production decision ...
KATIVA EXTRAORDINARY BRILLIANCE
KATIVA
The Kit Kativa EXTRAORDINARY BRILLIANCE is the first smoothing treatment without plate to be made at home quickly and easily. The Kit uses the technology Nictech curing the hair ma...
The Kit Kativa EXTRAORDINARY BRILLIANCE is the first smoothing treatment without plate to be made at home quickly and easily. The Kit uses the technology Nictech curing the hair ma...
MAXIMUM KATIVA RECONSTRUCTION
KATIVA
The Maximum Kativa Reconstruction Kit is the first smoothing treatment without plate to be made at home quickly and easily. The Kit uses the technology Nictech curing the hair maki...
The Maximum Kativa Reconstruction Kit is the first smoothing treatment without plate to be made at home quickly and easily. The Kit uses the technology Nictech curing the hair maki...
AҪAÌ NATURAL TREATMENT
ACAI THERAPY
The power of the Amazon to make beautiful hair naturally. The technology of the products AҪAÌ is innovative and Sugarcane Cysteine contains : active ingredient derived fro...
The power of the Amazon to make beautiful hair naturally. The technology of the products AҪAÌ is innovative and Sugarcane Cysteine contains : active ingredient derived fro...
NASHI
NASHI ARGAN LANDOLL
PURE KERATIN the keratin treatment Treatment keratinising absolutely free of formaldehyde, which acts without altering the structure of the hair but through a purely mechanica...
PURE KERATIN the keratin treatment Treatment keratinising absolutely free of formaldehyde, which acts without altering the structure of the hair but through a purely mechanica...
VITAMINIC straightening CREAM
EMMEDICIOTTO
straightening cream to wheat proteins without thioglycolic acid and ammonia. Formulated for all hair types to create smooth effects and to reduce the volume of the hedgehog. This ...
straightening cream to wheat proteins without thioglycolic acid and ammonia. Formulated for all hair types to create smooth effects and to reduce the volume of the hedgehog. This ...
KERATIN BRAZILIAN TECH
BRAZILIAN TECH
Products that contain natural keratin, useful item to protect your hair from structural damage, strengthening and repairing hair that is also enriched with shine and softness and ...
Products that contain natural keratin, useful item to protect your hair from structural damage, strengthening and repairing hair that is also enriched with shine and softness and ...
CREAM STIRANTE
ENVIE
Permanent straightening cream no ammonia no fix. Is a unique product of its kind because it allows you to straighten your hair directly without fixation. The duration of effect smo...
Permanent straightening cream no ammonia no fix. Is a unique product of its kind because it allows you to straighten your hair directly without fixation. The duration of effect smo...
L OREAL
multi- patented ceramide to - use with plate - Double action: reducing cream to ceramide more thermo- active action of the plate. - System control car cationic. Perfectly smooth...
multi- patented ceramide to - use with plate - Double action: reducing cream to ceramide more thermo- active action of the plate. - System control car cationic. Perfectly smooth...
SETYL LYSS
FARMACA INTERNATIONAL
DEEP CLEANING SHAMPOOshampoo pH 7.0 preparer with keratin and vitamin ESpecific alkaline pH shampoo is designed to cleanse hair deep down prior smoothing treatment eliminating resi...
DEEP CLEANING SHAMPOOshampoo pH 7.0 preparer with keratin and vitamin ESpecific alkaline pH shampoo is designed to cleanse hair deep down prior smoothing treatment eliminating resi...
BIO ESCOVA
BRAZILIAN KERATIN
straightening without formaldehyde Brazilian hair straightening treatment, it is recommended to people with curly and frizzy hair. The product can be used on colored hair, its f...
straightening without formaldehyde Brazilian hair straightening treatment, it is recommended to people with curly and frizzy hair. The product can be used on colored hair, its f...
RELAXING BALANCE SYSTEM
DAVINES
Laboratories Davines have created different ironing systems, especially for the outstanding amount of hair Caucasians, Asians and Africans. The anti-aging formulations contain act...
Laboratories Davines have created different ironing systems, especially for the outstanding amount of hair Caucasians, Asians and Africans. The anti-aging formulations contain act...
PRO EVOLUTION
JEAN PAUL MYNE
smoothing treatment A new method that enables you to transform your hair into beautiful curly and frizzy hair smooth, silky, shiny and easy to comb. The treatment EVOLUTION PRO ...
smoothing treatment A new method that enables you to transform your hair into beautiful curly and frizzy hair smooth, silky, shiny and easy to comb. The treatment EVOLUTION PRO ...
LISS LINE: HAIR LISS SYSTEM
CHARME & BEAUTY
Smoothing treatment consisting of shampoo' fluid mask' and kit of smoothing cream and neutralizing milk. LISS SHAMPOO Shampoo with a smoothing and regulating action' ideal for ...
Smoothing treatment consisting of shampoo' fluid mask' and kit of smoothing cream and neutralizing milk. LISS SHAMPOO Shampoo with a smoothing and regulating action' ideal for ...
Glam
DOTT. SOLARI
GLAM is an illuminating smoothing treatment that eliminates the friscan effect. Thanks to its formulation based on moisturizers related to the capillary structure, it can be used o...
GLAM is an illuminating smoothing treatment that eliminates the friscan effect. Thanks to its formulation based on moisturizers related to the capillary structure, it can be used o...
KERATIN TREATMENT
MARCIA TEIXEIRA
Keratin Treatment is a universal product that can be used safely on any type of hair: dry, frizzy, overly retouched, colored or natural. On almost all types of hair you can get th...
Keratin Treatment is a universal product that can be used safely on any type of hair: dry, frizzy, overly retouched, colored or natural. On almost all types of hair you can get th...
RB HAUTE Coiffure
RENEE BLANCHE
straightening cream Straightening cream with a protective action is an ideal product for curly and frizzy hair or natural ripple, ensures a perfect semi-permanent straightening,...
straightening cream Straightening cream with a protective action is an ideal product for curly and frizzy hair or natural ripple, ensures a perfect semi-permanent straightening,...
The KERABELLE XTRA
D & L HAIR PRODUCTS
the keratin treatment A line of products that detangles and tames frizzy or curly hair giving volume and natural shine. A line of products free of formaldehyde and urea and cons...
the keratin treatment A line of products that detangles and tames frizzy or curly hair giving volume and natural shine. A line of products free of formaldehyde and urea and cons...
CHI TRANSFORMATION SYSTEM
FAROUK
An exclusive system designed to permanently transform the hair, without the use of ammonia. All CHI products and accessories are developed and formulated to work synergistically w...
An exclusive system designed to permanently transform the hair, without the use of ammonia. All CHI products and accessories are developed and formulated to work synergistically w...
Techn. ART: CONSTRUCTOR
L OREAL
CONSTRUCTOR is a spray Thermo active, high strength, for texturing bulky look and image blur. Natural hold and volume boost. Residue-free formula for all hair types, no overhead....
CONSTRUCTOR is a spray Thermo active, high strength, for texturing bulky look and image blur. Natural hold and volume boost. Residue-free formula for all hair types, no overhead....
LISSE ' PLEX
RAYWELL
Line of products for hairdressing and home maintenance that can give your hair a smooth and silky for up to 3 months. Thanks to its formulation based on prickly India oil rich in ...
Line of products for hairdressing and home maintenance that can give your hair a smooth and silky for up to 3 months. Thanks to its formulation based on prickly India oil rich in ...
SHAPE CONTROL
REDKEN
based permanent straightening treating Kera -Shape Complex, with smoothing agents, cationic conditioners, giving softness and shine to the hair, and emollients, in order to make t...
based permanent straightening treating Kera -Shape Complex, with smoothing agents, cationic conditioners, giving softness and shine to the hair, and emollients, in order to make t...
RELAX 12 MIN
BE HAIR
Revolutionizes the world of Hair Keratins with new straightening cream Glyoxylic acid.WITHOUT FORMALDEHYDEAdvantages:• more functional;• more efficient;• with faster shutter ...
Revolutionizes the world of Hair Keratins with new straightening cream Glyoxylic acid.WITHOUT FORMALDEHYDEAdvantages:• more functional;• more efficient;• with faster shutter ...
ADVANCED RENEWAL SYSTEM
KERATHERAPY
the keratin straightening system With Kerabond Technology, the products are free of formaldehyde and leave intact the color. With three simple steps its nutrient -rich formula i...
the keratin straightening system With Kerabond Technology, the products are free of formaldehyde and leave intact the color. With three simple steps its nutrient -rich formula i...
Egoliss
ALTER EGO ITALY
EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES BRUSHING AND STYLING IMPROVES HAIR COSMETICS MAXIMUM HY...
EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES BRUSHING AND STYLING IMPROVES HAIR COSMETICS MAXIMUM HY...
REAL EDGES
ZERRAN INTERNATIONAL
straightening A natural line of products for the iron and tame frizzy hair. A 100 % natural, contains Oat Protein, Wheat and Corn. Devoid of keratin or other animal derivatives,...
straightening A natural line of products for the iron and tame frizzy hair. A 100 % natural, contains Oat Protein, Wheat and Corn. Devoid of keratin or other animal derivatives,...
DIKSOLISS. LISSACTIVE
DIKSON
Frizz treatment with hyaluronic acid, keratin and amino acid complex reconstructiveAn innovative technology behind the new smoothing treatment proposed by Dikson, in total respect ...
Frizz treatment with hyaluronic acid, keratin and amino acid complex reconstructiveAn innovative technology behind the new smoothing treatment proposed by Dikson, in total respect ...
DKA Dikson
DIKSON
KERATIN ACTION hair tonics and strong Treatment based on the bioactive organic Keratin for the woman who wants to give up her hair and moved them more smooth for a long time wit...
KERATIN ACTION hair tonics and strong Treatment based on the bioactive organic Keratin for the woman who wants to give up her hair and moved them more smooth for a long time wit...
KERATIN
KATIVA
The Keratin Kit is a professional Brazilian straightening treatment, no Formaldehyde, smoothing the hair quickly and lasts about 10 weeks. Its formula is enriched with Keratin, She...
The Keratin Kit is a professional Brazilian straightening treatment, no Formaldehyde, smoothing the hair quickly and lasts about 10 weeks. Its formula is enriched with Keratin, She...
FLASH LISS - SMOOTHING GEL - TREATMENT
L OREAL
30-day volume control and reduced frizz. SMOOTHING GEL Changing the structure of the sulfur bridges. contains Cysteinenatural amino acidand G IoneneL'Oréal Professionnel patent...
30-day volume control and reduced frizz. SMOOTHING GEL Changing the structure of the sulfur bridges. contains Cysteinenatural amino acidand G IoneneL'Oréal Professionnel patent...
ULTIMATE LISAP
LISAP
smooth copyright - frizz zero LISAP ULTIMATE is the exclusive smoothing treatment permanent zero frizz effect that allows a permanent or smooth volume control thanks to Kerasil Co...
smooth copyright - frizz zero LISAP ULTIMATE is the exclusive smoothing treatment permanent zero frizz effect that allows a permanent or smooth volume control thanks to Kerasil Co...
KERATIN COMPLEX
EXTREMO
KERATIN COMPLEX is the product line that gives the hair a smooth and silky for up to 3 months. Thanks to its formulation based on prickly India oil rich in vitamins E and F, plays ...
KERATIN COMPLEX is the product line that gives the hair a smooth and silky for up to 3 months. Thanks to its formulation based on prickly India oil rich in vitamins E and F, plays ...
KERATIN COMPLEX INFUSION
KERATIN COMPLEX
maintaining the smoothing treatment VANILLA BEAN DEEP CONDITIONER Deep-acting It has an aroma therapy and is nutrient rich organic vanilla bean that give optimum nutrients and...
maintaining the smoothing treatment VANILLA BEAN DEEP CONDITIONER Deep-acting It has an aroma therapy and is nutrient rich organic vanilla bean that give optimum nutrients and...
OPTI.SMOOTH
MATRIX
Description Opti.smooth is a permanent straightening kit that allows you to get 2 different results with a single product : cold application, reduction of waves and curls and vo...
Description Opti.smooth is a permanent straightening kit that allows you to get 2 different results with a single product : cold application, reduction of waves and curls and vo...
RELAXATION SYSTEM P3K
HELEN SEWARD
program lissage keratin progressive RELAXATION SYSTEM P3K is the treatment of lissage professional can transform your frizzy hair, making them naturally more smooth, disciplined...
program lissage keratin progressive RELAXATION SYSTEM P3K is the treatment of lissage professional can transform your frizzy hair, making them naturally more smooth, disciplined...
ANTICURL
RAYWELL
Innovative direct-acting product able to straighten your hair without damaging the hair fiber. Minimizes the frizz and control unruly hair making them easy to comb. The absence of ...
Innovative direct-acting product able to straighten your hair without damaging the hair fiber. Minimizes the frizz and control unruly hair making them easy to comb. The absence of ...
AXENIA
SOCO
ULTRA STRAIGHT ironing system A new ironing system universal, a cream gel that smoothes your hair naturally curly or wiry and minimizes frizz. AXENIA ULTRA STRAIGHT does not con...
ULTRA STRAIGHT ironing system A new ironing system universal, a cream gel that smoothes your hair naturally curly or wiry and minimizes frizz. AXENIA ULTRA STRAIGHT does not con...
ZERO
BRAZILIAN BLOWOUT
Professional straightening without formaldehyde With 0% formaldehyde released before, during and after treatment, ZERO is the new professional ironing system that uses the medot...
Professional straightening without formaldehyde With 0% formaldehyde released before, during and after treatment, ZERO is the new professional ironing system that uses the medot...
PERSONAL DEFRIZEER
PERSONAL
cold straightening emulsion It is a specific product simple and quick to apply. PERSONAL DEFRIZEER allows you to have a straightening hair that is too wavy, curly or frizzy hair...
cold straightening emulsion It is a specific product simple and quick to apply. PERSONAL DEFRIZEER allows you to have a straightening hair that is too wavy, curly or frizzy hair...
STRAIGHTENESS
YUKO
straightening treatment A line of products created by Yuko Yamashita, Japanese Hairstylists, which allows a permanent straightening, leaving the hair shiny and restructuring the...
straightening treatment A line of products created by Yuko Yamashita, Japanese Hairstylists, which allows a permanent straightening, leaving the hair shiny and restructuring the...
KEYLISS RELAXING SYSTEM
EMSIBETH
KEYLISS is a line of products created specifically to straighten hair and to reduce the volume of the scroll can be used both for the application of cold or hot plate. The line c...
KEYLISS is a line of products created specifically to straighten hair and to reduce the volume of the scroll can be used both for the application of cold or hot plate. The line c...
X- TENSO - Moisturist
L OREAL
Nutri- cationic Technology -based cationic active : smoothing molecules that attach themselves to sensitized areas of the hair, nourishing emollients and waxes, creamy texture. 3 ...
Nutri- cationic Technology -based cationic active : smoothing molecules that attach themselves to sensitized areas of the hair, nourishing emollients and waxes, creamy texture. 3 ...
Hair Straightening
YUKO
pre- straightening treatment A line of products created by Yuko Yamashita, Japanese Hairstylists, enriched with Collagen, Keratin, Silk Proteins that penetrate into the follicle...
pre- straightening treatment A line of products created by Yuko Yamashita, Japanese Hairstylists, enriched with Collagen, Keratin, Silk Proteins that penetrate into the follicle...
OPTI SMOOTH SENSITIZED
MATRIX
Matrix Opti Smooth Sensitized Kit is a permanent smoothing system designed for a perfect long-lasting smooth and total volume control. Designed for sensitive hair. PRE TREATMENT...
Matrix Opti Smooth Sensitized Kit is a permanent smoothing system designed for a perfect long-lasting smooth and total volume control. Designed for sensitive hair. PRE TREATMENT...
H • ZONE
RENEE BLANCHE
THERMO STRAIGHT is an innovative treatment H -Zone, which uses four easy steps, create a smooth effect on all types of hair. Do not alter or damage the natural condition of the ...
THERMO STRAIGHT is an innovative treatment H -Zone, which uses four easy steps, create a smooth effect on all types of hair. Do not alter or damage the natural condition of the ...
The KERABELLE XTRA
DIKSON
the keratin treatment A line of products that detangles and tames frizzy or curly hair giving volume and natural shine. A line of products free of formaldehyde and urea and cons...
the keratin treatment A line of products that detangles and tames frizzy or curly hair giving volume and natural shine. A line of products free of formaldehyde and urea and cons...
STRAIGHT SYSTEM
CAPILLUM
creams for natural or colored hair straighteners NATURALS PERMANENT STRAIGHTENING CREAM For natural hair and strong. PERMANENT STRAIGHTENING CREAM COLOURED For colored hair,...
creams for natural or colored hair straighteners NATURALS PERMANENT STRAIGHTENING CREAM For natural hair and strong. PERMANENT STRAIGHTENING CREAM COLOURED For colored hair,...
KS- KERASTRAIGHT COMPLEX TREATMENT
KERASTRAIGHT
keratin straightening treatment Treatment straightening Keratin formaldehyde-free 100%. A treatment based on keratin that allows you to stretch, so naturally, the most rebelliou...
keratin straightening treatment Treatment straightening Keratin formaldehyde-free 100%. A treatment based on keratin that allows you to stretch, so naturally, the most rebelliou...
RELAXARE
ITELY
RELAXARE KIT MEDIUM/STRONG is ironing without Thioglycolate with organic bioriduttore, Shea butter, sweet almond oil and Split End Complex. Eliminates frizz and guarantees softnes...
RELAXARE KIT MEDIUM/STRONG is ironing without Thioglycolate with organic bioriduttore, Shea butter, sweet almond oil and Split End Complex. Eliminates frizz and guarantees softnes...
THE BRAZILIAN -
LA BRASILIANA
keratin treatment with collagen Collagen straightening treatment that gives shine and softness to the hair without damaging or changing the molecular structure. Keratin returns ...
keratin treatment with collagen Collagen straightening treatment that gives shine and softness to the hair without damaging or changing the molecular structure. Keratin returns ...
KERATIN COMPLEX SMOOTHING THERAPY
KERATIN COMPLEX
professional smoothing treatment Contains a complex of proteins with anti-frizz technology that infuses keratin into the cuticle of the hair : it manages to reconstructreinforc...
professional smoothing treatment Contains a complex of proteins with anti-frizz technology that infuses keratin into the cuticle of the hair : it manages to reconstructreinforc...
REALISTIC
REVLON PROFESSIONAL
RELAXER Straightening Eliminates frizz and stretches the hair permanently. The hair is soft, smooth natural looking for up to 3 months. Available in : RELAXER SOFT, just wavy ha...
RELAXER Straightening Eliminates frizz and stretches the hair permanently. The hair is soft, smooth natural looking for up to 3 months. Available in : RELAXER SOFT, just wavy ha...
FAIRY SILK, WHICH IS
NIKA
FAIRY SILK is a smoothing treatment that guarantees a "silk effect" for over 3 months. Thanks to its formulation based on the exclusive Amino BondComplex, it gives perfectly straig...
FAIRY SILK is a smoothing treatment that guarantees a "silk effect" for over 3 months. Thanks to its formulation based on the exclusive Amino BondComplex, it gives perfectly straig...
SILIS
FRAMESI
system slicker silk A full line of silk proteins and natural conditioners for a smooth durable safely. A versatile system that allows you to create three types of ironing: - Sil...
system slicker silk A full line of silk proteins and natural conditioners for a smooth durable safely. A versatile system that allows you to create three types of ironing: - Sil...
GLAMOUR RESTRUCTURING
CADIVEAU
Free of toxic substances, possesses the new technology Sugarcane cysteines ®, active ingredient derived from sugar cane and cysteine , is enhanced by microparticole Ruby wh...
Free of toxic substances, possesses the new technology Sugarcane cysteines ®, active ingredient derived from sugar cane and cysteine , is enhanced by microparticole Ruby wh...
LISS KERATIN
BIOSHINE
LK1 - PERMANENT STRAIGHTENING biological ammonia treatment frizz smoothing cream organic, without mercaptoacetic acid or salts derived from the same, with Keratin and Vitamin E...
LK1 - PERMANENT STRAIGHTENING biological ammonia treatment frizz smoothing cream organic, without mercaptoacetic acid or salts derived from the same, with Keratin and Vitamin E...