WELLA ❤️ HAIRCARE TREATMENTS: WEDO/

new eco-ethical, natural and sustainable brand for a complete hair treatment with advanced performance

An eco-ethical brand with a mission: to offer natural, vegan, cruelty free and 100% recyclable products. A brand that is the emblem of a new participatory and responsible way of thinking about professional haircare, able to guarantee advanced performance without compromise.
weDo/ offers a natural, sustainable, ethical and extremely performing proposal without compromise.
It boasts a very high percentage of ingredients of natural origin, from 93% to 99.7%, ingredients obtained in a sustainable way without impacting the biodiversity of the territory, free off formulas, without sulfates, silicones and artificial dyes.
The result is a natural product, certified Cruelty Free and by the Vegan society, products inserted in sustainable packs made up to 94% with recycled and 100% recyclable plastic.
Macadamia oil, Murumuru, Almond, Cupuacu butter, Sunflower and Camellia seeds,are just some of the precious ingredients inside weDo/ products.
But the journey into the eco-ethical world is strengthened with the partnership with Plastic Bank: 8 plastic bottles will be removed from the environment for each weDo/ sold product.  Goal of the first year of partnership: to remove 120 tons of plastic from the sea and the reduction of 6 million plastic bottles that will not enter the ocean.